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Digital Marketing Strategies


In today's world companies need to have an effective digital marketing strategy in order to find new customers and to maintain and grow their existing customers. The problem is that many companies , especially B2B and manufacturing, are far behind in digital marketing.

Digital Marketing Strategies (DMS) provides a complete suite of digital marketing services ranging from ala cart services to complete turnkey lead generation programs. Our 20+ years of experience enable us to blend the disciplines of traditional marketing with the industry's best digital tools to deliver real targeted leads and sales.

We believe that every business is unique and therefore should have a unique strategy that best meets their business goals and audience segments. We invite you to browse our website and offer a free consultation to identify all you needs and goals.
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Search Engine Optimization

Search Engine Optimization

SEO is a critical part of your digital strategy from keyword research to relevant content we offer complete monitoring and management programs to keep you ahead of your competition. 

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SEO Website Analysis

SEO Website Analysis

Our Audits provide a benchmark for website and SEO improvements by analyzing over 12 key performance indicators and providing detailed recommendations for improvement. We also evaluate the value of your target keywords and competitors sites..

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Lead generation services

Lead Generation Managed Services

Our managed services program is a complete turnkey digital marketing management program. From your website's SEO to custom tailored analytics that capture real users and then converts them into marketing campaigns and qualified leads.

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Video marketing & production

Video Marketing & Production

Need a quotation for your project or asssiatnace in determining the right activated carbon adsorption solution or system that best meets your needs and your budegt, use our quote request form for an accurate and fast quote.

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Why Have A Digital Marketing Strategy ?


If you are like a lot of companies we have met with over the years, digital marketing is frustrating, expensive, and requires a lot of hard labor. You have one company building your website, one optimizing it , one for social media, and one for email marketing. You spend a lot of time and money on different marketing elements but most people cannot tell you how their strategy actually works. A considerable amount of web and digital marketing companies offer services but lack the full understand of how to integrate the technical programs to the real life metrics of your company. Remember most interactive companies are either graphic or IT savvy but are not as strong in the sales and marketing arena for a company, especially in the B2B and manufacturing markets.

Digital MarketingMany companies will never be able to reach an ROI on digital marketing because it was never set up properly in the first place. Most people view digital marketing as a giant digital check list, We have a website, check! We have a Blog, check! We are optimized, check!  They go through the motions but lack an overall plan to tie these activities to your business goals and tactics resulting in no target to aim for or goal to achieve.

One of the best tools for measuring a website and related digital content is Google analytics.  The biggest problem is that most people never setup the program or learn how to use reports to give you relevant information that helps you understand your audience and see the effectiveness of your website, social media, and email campaigns.
Digital marketing strategy is the formal process of developing a complete marketing lifecycle and detailing the  related activities to drive qualified leads to your business.  Strategy starts  with your business goals first and then working your way through tactics, goals and performance indicators.  By benchmarking the effectiveness of your website, social media  and paid advertising you can determine where your strengths and weaknesses are and adjust accordingly.

With this information you can optimize web pages and content to drive specific targeted traffic to your website and digital content with appropriate social media and an effective email campaigns using multi channel messaging. You can then track usage and other data points in analytics to determine your target audience's interests as well as other information to help improve your content and to build a persona of your target customers. You can also segment the different types of customers and build their preferences. Finally you can harvest real users through IP identification and using multiple dimensions to build an online profile of their interests and usage.

Through additional intelligence gathering, you can determine a list of actual contacts that have used your website or social media to develop a messaging campaign to deliver targeted messages that match their preferences. By using a multistep campaign, you build awareness, establish value and turn a cold prospect into a warm lead.